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Demystifying Start-Up Valuation & Business Plan


This workshop is designed to provide a practitioner’s guide to translate ideas into a professional business plan that any potential investor would expect to see.  Based on the practical know-how and extensive experience of the faculty in working with 1,000+ start-ups, this course helps an entrepreneur to find answers to critical questions around the business idea and communicate the building blocks of the business effectively.

In this workshop, we will also demystify valuation process for start-ups and will explain key aspects that entrepreneurs need to understand while negotiating investments. How to avoid common pitfalls around equity dilution and value of equity in different funding rounds will also be a key aspect covered.


The key learning from this work-shop would be:

  • Step-by-step business plan preparation guidelines
  • What to pitch for and how to pitch to potential investors and business partners
  • Step-by-step valuation guidelines for start-ups
  • Effective marketing strategies for commercialization of business ideas
  • Understanding founders’ and investors’ ownership, equity dilution, and value of equity in funding rounds
  • Discussion on various analytical frameworks and theoretical concepts through illustrative examples
  • Avoiding common mistakes in funding negotiations


Who should attend this work-shop?

This program is suited for anyone who wants to become better at communicating their business ideas in the most effective manner to potential investors/partners. Professionals working with investment banks, private equities and venture funds would also find it useful as they need to evaluate scores of business plans to identify the best investment opportunities.

Following set of professionals will find it useful:

  • Entrepreneurs
  • Professionals working with PE/VC/Angel Investment firms
  • Professionals working with other financial institutions and consulting firms

Day 1

09.30 AM – 10.00 AM | WELCOME ADDRESS


  • Business plan – basic structure and flow – the 3600 approach
  • Presenting business idea & revenue model
  • Presenting market opportunity
  • Presenting marketing & sales growth strategies
  • Presenting competition & risk mitigation strategies
  • Presenting team and advisory board
  • Pitch deck – ideal structure

11.15 PM – 11.45 AM: Tea Break & Networking Sessions

  • Understanding the Value Drivers framework
  • Value Drivers – analyzing revenue drivers
  • Value Drivers – analyzing cost drivers
  • Value Drivers – analyzing balance sheet drivers


  • Key marketing channels
  • Pull techniques for getting visitors to your web-portal
  • Push techniques for getting visitors to your web-portal
  • Converting visitors to paying customers
  • Effective strategies for retaining customers

1.00 PM – 2.00 PM: Lunch Break

2.00 PM – 3.30 PM | SESSION 3: Demystifying startup valuation process

  • Key terms and valuation concepts (e.g. pre and post-money valuation)
  • Understanding components of financial models
  • Valuation of a pre-revenue company
  • Growth stage company – forecasting revenue and costs
  • Start-up valuation – Market Comparable method
  • Start-up valuation – Transaction Comparable method

3.30 PM – 4.00 PM: Tea Break & Networking Sessions

4.00 PM – 5.00 PM | SESSION 4: Negotiating Term Sheet & Avoiding Common Pitfalls

  • Understanding key terms involved during negotiations
  • Understanding convertibles and fine prints to look at
  • Waterfall Analysis on allocating value among different classes of equity
  • ESOP allocations in VC financings: fine prints to look at

5.00 PM – 6.00 PM | INVESTORS MEET


Ati Ranjan

Founder & Chairman

Ati has nearly 14 years of experience in investment research and business strategy. As Head of Investment Research (IR) at Aranca, a leading global research firm, Ati worked with scores of financial institutions. During his 11+ years’ stint at Aranca, Ati was instrumental in growing the IR team 8-fold and has represented Aranca in various print and digital media platforms. Ati is also working as consultant to various start-ups to help them refine their business plan and run financial feasibility of establishing and running a business.

Ati Ranjan founded MyAbhyaas in 2016 with an aim to arming students and professionals with practical know-how to make them competitive and employable. Ati is a firm believer in knowledge as the key enabler and is working on democratizing learning leveraging technology and the power of Internet.

During his stint in Aranca, Ati has personally trained 700+ analysts on core investment research capabilities, including identification of value drivers, financial projections, DCF and relative valuation, investment note storyboarding etc.

An Economics graduate and an MBA in Finance, Ati is an avid runner and regularly participates in various marathon. A voracious reader, Ati also finds time to watch movies and go on trek regularly.

Bharat is the Practice Leader of Valuation Advisory Services at Aranca. Since joining the firm in 2006, he has been instrumental in building and growing the firm’s valuation business. He is currently focused on positioning Aranca’s brand as a pre-eminent global financial advisor to mid-market companies and emerging growth businesses across new age economy sectors including technology, internet and healthcare.

His experience of over 13 years encompasses diverse valuation advisory assignments including M&A, IPO, corporate restructurings, complex securities, tax and financial reporting. Before Aranca, Bharat worked with RAK Ceramics in the Middle East where he managed the corporate finance function including debt syndication, treasury and business reviews.

Bharat is passionate about subjects relating to valuation, venture capital and private equity financing and have authored several articles that are published in reputed journals including TechCrunch, National Venture Capital Associations (NVCA) and Business Valuation Resources.  Bharat holds the ASA designation in Business Valuations from the American Society of Appraisers and is a qualified Chartered Accountant (CPA equivalent in India).


Bharat Ramnani

Director – Valuation & Advisory
Aranca US Inc.

Mangesh Kulkarni

Network Audience Head, Digital Marketing Specialist
Zee Entertainment

Mangesh, as the Network Audience Head for a leading media company in India – Zee Entertainment – has a finger on the pulse of Indian consumer. For nearly 14 years in the media sector, Mangesh has got deep capabilities on consumer buying behavior and strategic planning to attract and retain consumer to various digital media platforms.

Mangesh has handled various responsibilities over the years – all in designing and implementing growth strategies based on consumer insights. He worked as Brand Manager while at TAM Media Research and at ZEE Entertainment Mangesh handled Market Research and Strategic Planning before moving to his current profile.

Mangesh holds an MBA in Marketing and a B.E. in Production Engineering.

Heera Panna Shopping Centre,
Panchkutir Ganesh Nagar,
Powai, Mumbai,

Standard Fee: INR 2,000 + Service tax (15%)

Early Bird Discount: 50% for the first 50 participants (MYA50)

For more queries call us at 91-90040-89006 or write at ruchi.varpe@myabhyaas.com    



Cheque/DD to be made in favor of: MyAbhyaas Education Services Pvt Ltd (payable in Mumbai) and sent to:

MyAbhyaas Education Services Pvt. Ltd.



MUMBAI – 400072

Please attach a note with details of the Cheque: Name of the delegate(s), Organization, Designation, Address, Contact No., E-mail ID


You can also directly deposit cash, submit cheque or transfer online to our YES Bank a/c:


Account no: 016483800001854


IFSC Code: YESB0000164


Refund and Substitution Policy:


  • Participants will not get any refunds for cancellations made within 3 days of the workshop.
  • Participants who have confirmed and do not attend, are liable to pay the full course fee without any refunds or discounts
  • Cancellation fee of 50% will be applicable 7 days prior to the workshop.
  • Cancellation fee of 25% will be applicable up to 21 days prior to the workshop.
  • Participants’ substitutions within a company are permitted. Yet, the request must be received 1 day ahead of the workshop/training date. Please send all such request by email to varpe@myabhyaas.com
  • MyAbhyaas reserves the right to amend content, expert, venue & date(s) of the workshop
  • Participants will be refunded the registration fee in full in case the workshop gets cancelled.
  • MyAbhyaas assumes no liability for any costs including transportation, hotel accommodation or any other costs incurred by participants in the event of cancellation


For Further Details, Please Call Us:

Ati Ranjan: +91-99670-61275

Kunal Soni: +91-99876-62261

Or write to us:


Contact Us

Phone: +91-96195-02101
Email: info@myabhyaas.com

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