Login

Register

Create an Account
Retrieve Password
Back to login/register

Digital Marketing & Growth Hacking

As more and more consumers are coming online through digital revolutions – marketers around the works are looking innovative ways of connecting with their consumers. Any effective marketing tool includes multi-pronged strategies around various digital marketing channels and social media platforms. Digital Marketing includes many advertising channels including SEO, email marketing, social Media marketing, pay per click advertising, Google AdWords, mobile marketing and so on.

Growth Hacking – the new mantra for marketing – is all about effectively using digital platforms to achieve rapid growth. While companies are looking to add Growth Hackers to their team, the shortage of talent is a key roadblock. Anyone who becomes a practitioner in this field is only likely to grow in his career!

This workshop will have many real world case studies to illustrate how effective digital marketing campaigns are created and implemented. We will also discuss what differentiates an effective digital marketing strategy from an in-effective one. The workshop will focus on interaction and active participation from program participants.

The key learning from this work-shop would be:
• Step-by-step explanation on what Growth Hacking is and How it is effectively been used
• Discussion on various digital marketing channels and their effectiveness
• Discussion on emerging digital landscape
• Discussion on consumers’ digital presence and key trends
• SEO and effective SEO implementation
• Social Media marketing techniques
• Lead generation, optimization and management
• RoI on digital marketing initiatives
• Real life case examples of digital marketing

Day 1


9.30 AM – 11.00 AM: SESSION 1: GROWTH HACKING – THE MARKETING MANTRA OF DIGITAL AGE

  • Introduction to Growth Hacking
  • Why Growth Hacking Is Revolutionizing Approach to Marketing
  • How is Growth Hacking Different From Traditional Marketing?
  • Effective Process – How to Create Virtuous Growth Cycle?
  • Key Case Examples

11.15 AM – 12.45 PM: SESSION 2: KEY GROWTH HACKING STRATGIES

  • Understanding The Growth Hacker Funnel
  • Pull Strategies For Growth Hacking
  • Push Strategies For Growth Hacking
  • Key Tools for Growth Hacking
  • Key Case Examples

12.45 PM – 1.30 PM: Lunch Break


1.30 PM – 3.00 PM: SESSION 3: UNDERSTANDING GOOGLE ANALYTICS

  • Introduction to Google analytics
  • Monitoring Key Performance Metrics – Traffic Sources, Bounce Rate, Conversions
  • Analyzing Visitors Behavior
  • Creating Effective Dashboards

3.00 PM – 3.30 PM: Tea Break


3.30 PM – 5.00 PM: SESSION 4: SERACH ENGINE OPTIMIZATION

  • Introduction to SEO
  • Understanding Google AdWords & Other Tools
  • Keyword Research and Competitive Intelligence
  • Planning SEO & Setting up Effective Process
  • SEO Strategies & Content Marketing
  • On Page & Off Page Optimization

5.00 PM – 6.00 PM: SESSION 5: EFFECTIVE SERACH ENGINE MARKETING FRAMEWORK

  • Effective Campaign – Best Practices
  • Tracking & Optimizing ROI of Online Advertising

 Day 2


9.30 AM – 11.00 AM: SESSION 6: SOCIAL MEDIA MARKETING – I

  • Understanding Consumer & Defining The Communication Strategies
  • Key Social Media Platforms
  • Engaging With Influencers
  • Social Listening & Reputation Management

11.15 AM – 12.45 PM: SESSION 7: SOCIAL MEDIA MARKETING – II

  • Facebook / Twitter / LinkedIn / YouTube Marketing
  • Other Social Media Marketing Platforms
  • Pay Per Click & Conversion Optimization

12.45 PM – 1.30 PM: Lunch Break


1.30 PM – 3.00 PM: SESSION 8: EMAIL & MOBILE MARKETING

  • Creating Effective Email Campaign
  • Monitoring & Optimizing Email Marketing
  • Creating & Monitoring Effective Mobile Campaign
    • Post Campaign Strategies

3.00 PM – 3.30 PM: Tea Break


3.30 PM – 5.00 PM: SESSION 9: LEAD OPTIMIZATION & MANAGEMENT

  • Creating Effective Lead Management System
  • From Enquiry to Qualified Leads
  • From Qualified Leads to Qualified Prospects
  • From Prospects to Customers
  • Customer Management & Retention

5.00 PM – 6.00 PM: SESSION 10: CONCLUDING SESSION

  • Reference Materials & Study Notes
  • Feedback
null

Sujit Janardanan

Vice President – Global Marketing and Corporate Communications at Aranca

Sujit is the Vice President – Global Marketing and Corporate Communications at Aranca. Before Aranca he was with Amazon where as the Head of Marketing – India, lead the marketing strategy and execution for Amazon Web Services’ business for the Indian sub-continent.

He joined Amazon from Netmagic – an NTT Communications Group Company, where he was the VP- Marketing. His role at Netmagic included developing strategy to build the Netmagic brand, while also leading the corporate, field marketing, corporate communications and the inside sales functions. He was part of the core team that drove Netmagic’s growth in the Indian IT infrastructure outsourcing and cloud services market. He was also entrusted the additional responsibility of restructuring the Customer Advocacy practice.

Sujit has consistently built world-class marketing capabilities for the organizations that he was worked with while building business revenue and brand. An industry veteran, Sujit has been recognized as one of the 50 Most Talented CMOs of India – 2013 by the CMO Council and World Brand Congress.

With a career spanning over 16 years, Sujit has a deep understanding of the IT ecosystem, complex enterprise (B2B) purchase decision-making process and has learnt and honed his skills as a B2B marketer with keen sense of business-oriented marketing coupled with strong execution capabilities.

A Hotel Management grad from IHMCTAN, he holds a post-grad degree in management from IIM Kozhikode’s Management Education Programme – the Executive Management Education Programme.

Mangesh, as the Network Audience Head for a leading media company in India – Zee Entertainment – has a finger on the pulse of Indian consumer. For nearly 14 years in the media sector, Mangesh has got deep capabilities on consumer buying behavior and strategic planning to attract and retain consumer to various digital media platforms.

Mangesh has handled various responsibilities over the years – all in designing and implementing growth strategies based on consumer insights. He worked as Brand Manager while at TAM Media Research and at ZEE Entertainment Mangesh handled Market Research and Strategic Planning before moving to his current profile.
Mangesh holds an MBA in Marketing and a B.E. in Production Engineering.

null

Mangesh Kulkarni

NETWORK AUDIENCE HEAD
ZEE ENTERTAINMENT
null

Hemant Vishnoi

Director- Digital Payments

Citrus Pay

Hemant, as the Director – Digital Payments, Citrus Pay – is at the forefront of ongoing revolutions in the consumer payments segment in India. Hemant has extensive experience in strategy formulation and business development. In his nearly 14 years of corporate life, he has worked extensively on financial/ payments services, markets, products, systems & structure. As a business leader, Hemant has well developed entrepreneurial and transformational attitude to drive profitability and strategic business opportunities.

Hemant has deep capabilities and expertise in corporate business development, channel sales, distribution network management, consultative and value added sales.

Hemant holds an MBA in Marketing and a B.E. in Electronics & Telecom.

Aruna Manharlal Shah Institute of Management & Research

Maneklal Amulakhrai Mehta Marg,

Near MTNL Telephone Exchange, Off L.B.S. Marg

Ghatkopar West, Mumbai, MH 400086

Maharashtra,

India

Standard Fee: INR 8,000 + Service tax (15%) + Transaction Charges

Student Fee @ 60% off i.e. INR 3,200 + 15% Service Tax  (Please use Discount Code MYDM50)

For more queries call us at 91-90040-89006 or write at ruchi.varpe@myabhyaas.com   

Please attach a note with details of the Cheque: Name of the delegate(s), College, Batch, Contact No., E-mail ID

You can also directly deposit cash, submit cheque or transfer online to our YES Bank a/c:

Account name: MYABHYAAS EDUCATION SERVICES PRIVATE LIMITED

Account no: 016483800001854

Branch Name: BORIVALI, MUMBAI

IFSC Code: YESB0000164

 

Refund and Substitution Policy:

  • Participants will not get any refunds for cancellations made within 3 days of the workshop.
  • Participants who have confirmed and do not attend, are liable to pay the full course fee without any refunds or discounts
  • Cancellation fee of 50% will be applicable 7 days prior to the workshop.
  • Cancellation fee of 25% will be applicable up to 21 days prior to the workshop.
  • Participants’ substitutions within a company are permitted. Yet, the request must be received 1 day ahead of the workshop/training date. Please send all such request by email to ruchi.varpe@myabhyaas.com
  • MyAbhyaas reserves the right to amend content, expert, venue & date(s) of the workshop
  • Participants will be refunded the registration fee in full in case the workshop gets cancelled.
  • MyAbhyaas assumes no liability for any costs including transportation, hotel accommodation or any other costs incurred by participants in the event of cancellation

Contact Us

Phone: +91-96195-02101
Email: info@myabhyaas.com


Follow Us!

Learn on the Go!



top
© 2016-18 MyAbhyaas Education Services Private Limited.